Aug
New Canon 70-300 f4-5.6 IS L launches
Is this the lens that I’ve been after all this time? With a 5DII now in my kit bag and being full frame the 5.6 at the wide end doesn’t really bother me.
As I do a bit of wedding photography the full weather proofing will come in handy as well as will the far lower weight of the full 70-200 f2.8 IS.
So how much does the new 70-300 IS L f4/5.6 weight then, well its not too bad at 1050g, that’s more than a standard 70-200 f4 L at 720g (IS 750g) but far less then the new 70-200 f2.8 IS II at 1540g so a result really considering the extra reach on offer.
So this could be the all new high quality travel and FF longer range lens of choice and we didn’t even see it coming, well done Canon.
UPDATE – Well maybe I was wrong about this lens, yes its got great reach for a crop and a nice range for FF but Canon has done it yet again, they have priced it too high. How the hell they think this lens is worth £1500 I have no idea.
Canon have recently recorded record profits in a downturn, this is probably due to the higher prices blamed on currency conversions and just plain rude pricing. I can only describe some of the new lenses as a complete rip off. Don’t even look at the price of the new extenders, how does an increase in the current priced ones of 120% sound, plain madness to me.
Maybe Canon should be investigated for its current pricing strategy in the UK, I can only hope that Nikon and Song go super aggressive on pricing and take the legs from underneath Canon and get them to wake up on the pricing. But then I doubt it.
UPDATE - Well it seems that at last the prices are starting to drop and Amazon have the lens at less than £1150 now the cheapest I found it available. Reviews have said its very sharp and actually a great lens to own, maybe I need to treat myself.


